COVERED CALIFORNIA | Brand Launch

Americans hate health insurance. So we showed them something healthcare rarely shows: love.

LAUNCH AD | TV SPOT: LOVE LETTER TO CALIFORNIANS

CASE STUDY

OOH

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CREDITS TO THE TEAM
ECD: Stephen Clarke | CD: Mel Riggs | Senior Copywriter: Richa Agarwal (Me) | Art Director: Ingrid Oliviera | Designer/Editor: Brittany Carroll